Digital Marketer
We are seeking a proactive and results-driven Digital Marketing & E-Commerce Officer to manage our online sales channels, drive digital marketing initiatives, enhance customer engagement and grow the company's digital presence. The successful candidate will oversee e-commerce platforms, WhatsApp Business, digital advertising, content creation, online customer care and performance reporting, while supporting business growth through data-driven strategies.
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Roles & responsibilities
- Manage and optimise the company's e-commerce platforms and WhatsApp Business to drive online sales and enhance customer experience.
- Develop and execute digital marketing campaigns across social media, the company website and other digital channels.
- Create engaging content and maintain a consistent content calendar for all digital platforms.
- Monitor online sales performance, customer engagement, website traffic and campaign effectiveness, providing regular management reports.
- Conduct market research on competitors, industry trends and pricing to support strategic decision-making.
- Respond promptly to customer enquiries across digital platforms and maintain excellent customer relationships.
- Collaborate with internal teams to ensure accurate product information, inventory availability and timely order fulfilment.
- Identify opportunities to improve digital performance, increase conversions and achieve sales targets.
- Ensure compliance with company policies, digital marketing best practices and applicable data protection regulations.
Education & certifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Information Technology or a related field.
- Professional certification in Digital Marketing (e.g. Google Digital Marketing, Google Ads, Meta Blueprint, HubSpot or equivalent) will be an added advantage.
Technical & behavioural competencies
- Strong knowledge of digital marketing, social media management and e-commerce platforms.
- Experience managing WhatsApp Business, online stores and digital advertising campaigns.
- Proficiency in content creation, copywriting and basic graphic design tools (e.g. Canva or Adobe Creative Suite).
- Strong analytical skills, with the ability to interpret digital marketing and sales performance data.
- Excellent communication, customer service and relationship management skills.
- Good understanding of SEO, SEM and social media advertising.
- Strong organisational and project management skills, with attention to detail.
- Commercial awareness, with the ability to identify growth opportunities and drive online sales.
- High level of integrity and understanding of data privacy and digital compliance requirements.
- Self-motivated and innovative, able to work independently as well as within a team.
Terms of employment & how to apply
The successful candidate will be employed on a one-year contract term, renewable based on performance. Candidates who meet these requirements and are interested should submit their applications together with a detailed Curriculum Vitae to the email address shown, to be received on or before the closing date.
Orthomedics & Pharmaceuticals Limited is an equal opportunity employer and does not charge any fee during the recruitment process. Only shortlisted candidates will be contacted.
